Singapore

I build companies.
Then I scale them.

Founder · Operator · Revenue Driver
Building and scaling B2B SaaS in hospitality tech

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The Origin Story

From Spreadsheets to SaaS

In 2016, I saw a $300B problem in hospitality: group bookings represented 40% of hotel revenue, but hotels were managing them with spreadsheets and email.

I co-founded IDEM Hospitality to fix it. We built a B2B SaaS platform that digitized the entire group accommodation workflow. We replaced manual rooming lists with self-service booking websites, real-time dashboards, and automated revenue optimization.

The Results

  • 80+ customers across Asia-Pacific
  • Developed a strategic partnership with Accor
  • Backed by Telstra's muru-D; Oracle Startup Accelerator alumni
  • WiT 2019 Startup of the Year (Press)
  • Acquired by Groups360 in 2020 (Press)

Today, the platform I built (now GroupSync Housing) processes millions in hotel bookings annually.

Read the full story
GroupSync Housing Platform - B2B SaaS for group accommodation management
40+ Enterprise Customers
What I Bring

Three Superpowers

01

0→1 Builder

I've taken products from concept to market, built teams across continents, and secured strategic partnerships with Fortune 500 companies.

02

Revenue Engine

I've built and scaled regional sales teams, led enterprise sales for Vista Equity portfolio companies, and driven product strategy for growth-stage SaaS.

03

Domain Expertise

Deep knowledge in hospitality tech, B2B SaaS marketplaces, and travel technology, with 20+ years operating in Asia-Pacific.

Track Record

Built, Scaled, Led

2020 - 2026

Senior Vice President & GM

Groups360 · Singapore

Led product strategy for Housing and Gifting divisions post-acquisition. Managed cross-functional teams across Singapore and Nashville.

2016 - 2020

Co-Founder & co-CEO

IDEM Hospitality · Singapore

Built group accommodation SaaS platform from 0→80+ customers. Backed by Telstra's muru-D accelerator; alumni of Oracle's startup program. Won WiT 2019 Startup of the Year (Press).

Acquired
2013 - 2016

Director of Sales, APAC

Lanyon Solutions (Vista Equity) · Singapore

Spearheaded APAC division for cloud-based events and travel software. Sold to Fortune 1000 and government clients.

2002 - 2012

Director of Sales & Regional Leadership

Getty Images · Singapore & Melbourne

Built and led teams of 40+ professionals across 7 Southeast Asian markets, driving regional expansion and enterprise client growth.

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Opportunities

What I'm Looking For

Founding / Co-Founding

Building the next B2B SaaS, hospitality tech, or travel tech company. I bring product vision, commercial strategy, and operational execution.

Advisory & Board Roles

Helping growth-stage startups scale revenue, build product strategy, and navigate Asia-Pacific markets.

Fractional Executive

Interim CPO, Chief Commercial Officer, or GM roles for companies that need experienced leadership during critical growth phases.

Full-Time Leadership

C-suite or VP roles at Series A-B companies in hospitality tech, Event Tech, or B2B SaaS marketplaces.

FAQ

Common Questions

Where are you based?

I'm based in Singapore, but I'm open to relocation for the right opportunity.

What industries are you most interested in?

B2B SaaS, hospitality tech, travel tech, and event tech. I'm open to any industry where I can add value through revenue growth and operational excellence.

Are you looking for full-time or advisory roles?

I'm open to both. My primary interest is in founding or co-founding another startup, but I'm also interested in advisory roles, fractional executive positions, and full-time leadership opportunities.

What's your availability?

I'm actively exploring opportunities now. Let's connect and discuss timing.

What's Next

Looking for My Next Build

I'm seeking my next venture, whether that's founding, co-founding, or joining a growth-stage company as a commercial leader.

Ideal Fit

  • B2B SaaS, hospitality tech, travel tech, or Event Tech
  • Early to growth stage (Seed to Series B)
  • Based in Singapore or open to relocation
  • Where I can drive revenue, strategy, and operational excellence
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